Looking for the “coop” on JGL Brands’ backstory?
Well, it started off innocently enough back in 2012 when I purchased a hobby farm in Southeast Michigan. As you might have guessed, on the farm was a chicken coop, and naturally I had to do what any New York City born person would.
Yep, you guessed it, fill the coop with chickens!
What did I think I’d do with all these chickens and their eggs?
Teach my then 8-year-old daughter the concepts of agribusiness of course!
What kid wouldn’t be absolutely digging that and feeling like the coolest ‘chick’ around?!
Ok, so perhaps this experience didn’t quite hatch a love of farm work for my daughter, but it is how “Just Got Laid” was conceived.
An innuendo not intended for an 8-year-old to understand, but a name that provided lots of laughs, winks, and jabs to the ribs among friends. Through the conversation and connections, I realized there were so many possibilities from the reactions those three simple words evoked, and I knew it was too good to be used for just regular chicken eggs.
With bigger eggs to fry, my mind was racing, the adventure had started, and so began the journey for Randy Rooster, and me – Bill Holmberg – proud owner of JGL Brands and King of the Coop.
The current clutch of products in JGL’s nest includes a variety of egg-shaped soaps with playful names and whimsical packaging. Our mantra of CLEAN PRODUCTS FOR THE DIRTY MIND offers a lot of sass with a bit of crass, although we never intend to be perverse or offensive. Our flock enjoys a good laugh and we hope to make you smile! And perhaps, you’ll give us a chance to clean more than just your dirty mind. 😜